Structure and Optimization of the Business Ecosystem—Case Study on Jinguang Group

Li-jun Yue ()
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Li-jun Yue: Shandong Jianzhu University

Chapter Chapter 61 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 619-629 from Springer

Abstract: Abstract Different from the strategic view which places the emphasis on how an enterprise grabs the leadership in a business ecosystem, this paper focuses on how an enterprise strategy builds a successful business ecosystem. Based on a summary of the business ecosystems connotations, this paper analyzes the structural models in business ecosystem, explores the strategic positioning and strategic choice of enterprises in business ecosystem, and finally comes up with recommendations for optimizing the business ecosystem combining with the actual case of the Jinguang Group.

Keywords: Business ecosystem; Core business circle; Strategic positioning (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_61

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DOI: 10.1007/978-3-642-33012-4_61

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