Research on China’s Portal Websites’ Competition Based on Social Network Methods

Ye Wang () and Ting Wu ()
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Ye Wang: Tianjin Normal University
Ting Wu: Tianjin Normal University

A chapter in 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings, 2013, pp 3-7 from Springer

Abstract: Abstract This paper analyzed and studied the competition of the portal websites in China through social network methods. Design the questionnaire survey, use the results of 113 persons to Sina, Sohu, Netease, Tencent and other big portals’ channels as the sample data, apply the social network analysis software of Ucinet, analyze the competitive social network structure between any two of the big portals from the scale, centrality and utilize a clustering analysis of Concor for the samples, and finally make a conclusion on the competitive relationships of China’s portal websites according to the results of the analysis of news channel.

Keywords: Social network methods; Portal websites; Clustering; Ucinet (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-34910-2_1

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DOI: 10.1007/978-3-642-34910-2_1

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