Study of Micro-Blog by Self-Efficacy-Based Value Adoption Model

Ge Zhu (), Feifei Yang () and Tingting Chen ()
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Ge Zhu: Beijing Information Science & Technology University
Feifei Yang: Beijing Information Science & Technology University
Tingting Chen: Beijing Information Science & Technology University

A chapter in 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings, 2013, pp 21-29 from Springer

Abstract: Abstract As an emerging mobile internet application, micro-blog has been developed from 2009 in China. This paper studies the factors that influence college students on adopting the micro-blog through the self-efficacy-based value adoption model (SVAM). This paper collects 457 valid questionnaires, analyzes the structural equation modeling by LISREL. The hypothesis model is confirmed in which include seven latent variables: Micro-blog’s Self-efficacy (MS), Functional Value (FV), Social Value (SV), Emotional Value (EV), Perceived Value (PV), Attitude (AT) and Intention (AI). The results indicate that the model has a higher explanation (64%) for adoption intention of micro-blog than pure value adoption model (VAM) or other models. It cannot be ignored that the influence of self-efficacy on consumer’s attitude.

Keywords: Micro-blog; User acceptance; SVAM; Self-efficacy (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-34910-2_3

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