Applications of Data Mining in the Enterprise Customer Relationship Management

Hong-ye Zhao () and Shou-xiang Zhao ()
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Hong-ye Zhao: Beijing Technology and Business University
Shou-xiang Zhao: Beijing Technology and Business University

A chapter in 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings, 2013, pp 55-60 from Springer

Abstract: Abstract In this paper, we have done some basic research on the application of data mining techniques in customer relationship management by learning the theories of customer relationship management and data mining technology.

Keywords: Customer relationship management; Data mining (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-34910-2_7

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DOI: 10.1007/978-3-642-34910-2_7

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