The Mengniu “Tao”

Yong Su and Lanjian Chen
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Yong Su: Fudan University
Lanjian Chen: Yunnan Univeristy

Chapter Chapter 5 in Modern Oriental Corporate Culture, 2014, pp 57-66 from Springer

Abstract: Abstract In July 1999, the Inner Mongolia Mengniu Dairy Industry (Group) Co., Ltd. was established.

Keywords: Public Relation; Corporate Culture; Chinese Enterprise; Chinese Traditional Culture; Liquid Milk (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-35214-0_5

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DOI: 10.1007/978-3-642-35214-0_5

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