Building a World Famous Kangnai Group Based on a Family Culture

Yong Su and Lanjian Chen
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Yong Su: Fudan University
Lanjian Chen: Yunnan Univeristy

Chapter Chapter 8 in Modern Oriental Corporate Culture, 2014, pp 97-108 from Springer

Abstract: Abstract Bright sun, colorful flowers, lush vegetation, an antique rockery, and a gallery containing an artistic display produce a beautiful view as you contemplate nature in a beautiful park. Astonishingly, this vista belongs to the China Shoe Capital Kangnai Group International Industry Park, located in the western suburbs of the city of Wenzhou. Opening this treasure box reveals a Chinese private enterprise constructing a world-class footwear and apparel brand.

Keywords: Corporate Culture; Footwear Industry; Spring Festival; Leather Shoe; Lush Vegetation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-35214-0_8

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DOI: 10.1007/978-3-642-35214-0_8

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