Analyzing Regional Rural Tourism Development with a Cognitive Mapping Approach: The Case of Jiangsu Province, China

Suyan Shen () and Shaojing Lu ()
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Suyan Shen: Nanjing Forestry University
Shaojing Lu: Nanjing University

A chapter in Tourism and Hospitality Development Between China and EU, 2015, pp 183-190 from Springer

Abstract: Abstract This paper analyzes rural tourism development in Jiangsu province of China by using a cognitive mapping approach. The cognitive maps were elicited by nine focus group interviews in different regions of Jiangsu province. Cognitive maps were analyzed by using Decision Explorer’s functions for domain analysis, loop analysis, and cluster analysis. The results indicate different key issues and internal structure of rural tourism system in northern and southern region of Jiangsu province. However, current land use regulation is the common bottleneck to limit rural tourism development for Jiangsu province.

Keywords: Rural tourism; Cognitive mapping; China; Policy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-35910-1_14

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DOI: 10.1007/978-3-642-35910-1_14

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