A Study on College Students’ Motivation for Leisure Travel in Macau

YingChuan Wang () and Yuo Lo ()
Additional contact information
YingChuan Wang: Macau University of Science and Technology
Yuo Lo: Macau University of Science and Technology

A chapter in Tourism and Hospitality Development Between China and EU, 2015, pp 203-213 from Springer

Abstract: Abstract The youth tourist market in Macau is currently promising, as the number of college students is increasing every year, and these college students are potential customers in this market. The General Secretary of the Federation of International Youth Travel, Peter DeJong, pointed out that the actual consumption of young tourists has reached a high-end standard because of their long travel cycle, their high degree of environmental awareness and their courageousness to explore new environments. In particular, the per capita consumption is much greater than the economic benefits created by those who stay in five-star hotels “high-end tourists.” By promoting and developing this market, the related tourism enterprises could be structured to enhance a comprehensive and sustainable development in Macau’s tourism industry. The main focus of this research is to study college students’ motivation for leisure travel in Macau. The model of pull and push suggested by Dann (1977) was employed in this study to investigate college students’ motivation for leisure travel. The findings showed three categories in the push factors; a esthetics, learning, and self-actualization. Pull factors included the ability to find hygienic and comfortable accommodation and delicious food as two priority concerns while choosing a tourist destination. Finally, it is hoped that these findings can provide some possible recommendations to the tourism industry in Macau.

Keywords: Leisure tourism; Travel motivation; Youth market; High-end tourists; Sustainable development (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-35910-1_16

Ordering information: This item can be ordered from
http://www.springer.com/9783642359101

DOI: 10.1007/978-3-642-35910-1_16

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().