The Comparison of Service Innovation Between High Level Hotels and Budget Hotels in China

Hong Xu (), Yuqing Liu, Lei Song and Ruihan Wang
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Hong Xu: College of Tourism and Service Management in Nankai University
Yuqing Liu: College of Tourism and Service Management in Nankai University
Lei Song: College of Tourism and Service Management in Nankai University
Ruihan Wang: College of Tourism and Service Management in Nankai University

A chapter in Tourism and Hospitality Development Between China and EU, 2015, pp 9-21 from Springer

Abstract: Abstract Because of global competition, new products and services appear rapidly in the hotel industry but customer-oriented research on hotel service innovation is rare. From customers’ perspective, the authors find innovative products and services in budget hotels and high level hotels by participant observation and informal personal interview. Then these items are classified twice by Delphi Method. Based on the levels of products and services theory, which has been widely used in research on hotels and the types of service innovation, an in-depth analysis on the features and reasons has been given. The purposes of this research are first, finding innovation emphasis and tendencies of different hotel ranks, and then supplying suggestions for forming advantages and diversification strategies in the fierce market competition according to the customers’ cognition and preferences of service innovation.

Keywords: Service innovation; High level hotels; Budget hotels; Levels of products and services; Types of service innovation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-35910-1_2

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DOI: 10.1007/978-3-642-35910-1_2

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