Examining Perceptions of the Importance of Travel Websites’ Value-Added Services: Age, Gender, and Travel Motivations

Juho Pesonen ()
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Juho Pesonen: University of Eastern Finland

A chapter in Information and Communication Technologies in Tourism 2013, 2013, pp 352-362 from Springer

Abstract: Abstract Travel motivations have been regarded as essential in understanding customer behaviour in travel and tourism. As the importance of Internet has grown in tourism marketing, it is important to understand customers’ online behaviour. This study aims to examine the little researched field in connecting travel motivations to online behaviour. Quantitative data is collected on three Finnish rural tourism websites during summer 2011. In the examination of tourists’ perceptions of the importance of value-added services on travel websites it is found that age, gender, and travel motivations have an effect on which value-added services people regard as important. Theoretical and managerial contributions of the study are discussed.

Keywords: Value-added services; Travel motivations; Internet; Website design (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36309-2_30

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DOI: 10.1007/978-3-642-36309-2_30

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