What Matters to The Industry? An Evaluation Framework for the Adoptability of Online Tourism Distribution Platforms

Sofia Reino (), Aurkene Alzua-Sorzabal () and Rodolfo Baggio
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Sofia Reino: Cooperative Research Centre in Tourism CIC tour GUNE
Aurkene Alzua-Sorzabal: Cooperative Research Centre in Tourism CIC tour GUNE

A chapter in Information and Communication Technologies in Tourism 2013, 2013, pp 412-423 from Springer

Abstract: Abstract Research identifying determinants of the adoption for Online Tourism Distribution Platforms by small operators is lacking. A number of solutions have been developed without addressing their needs. In an attempt to address this gap of research, this paper undertakes a series of interviews and focus groups of the European tourism industry. The findings provide the baseline for developing a framework to evaluate the adoptability of Online Tourism Distribution Platforms by SMEs. The framework is applied to evaluate a number of extant technological solutions. Theoretical, methodological and industry implications are outlined in the paper.

Keywords: B2B; B2C; Online distribution; ICT adoption; Standardisation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36309-2_35

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DOI: 10.1007/978-3-642-36309-2_35

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