Case Study 7: Indonesian Fisheries

John Heap, Simon O’Rourke, Rory Dillon and Lara Chaplin ()
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John Heap: Grimsby Institute of Further and Higher Education
Simon O’Rourke: Grimsby Institute of Further and Higher Education
Rory Dillon: Grimsby Institute of Further and Higher Education
Lara Chaplin: Coventry Business School, Coventry University

A chapter in Marketing Cases from Emerging Markets, 2014, pp 59-65 from Springer

Abstract: Abstract Though Indonesia has been successful in growing the value of its fisheries sector, there are issues and constraints which make further growth more difficult to achieve. Some of these factors are external factors which affect both Indonesia and its main competitors; others are specific issues relating to the industry within Indonesia. There are, for example, barriers to increasing trade with particular countries (which might represent high export growth potential) due to technical barriers to trade (TBT) and SPS (Sanitary and Phytosanitary) standards/regulations. This case study examines the challenges of moving from a predominantly product/quality centred focus to adopting a marketing orientation.

Keywords: Premium Price; Maritime Affair; Fishery Sector; Inspection Service; Premium Prex (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36861-5_10

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DOI: 10.1007/978-3-642-36861-5_10

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