Introduction to Product Development and Market Entry

Geoff Alcock (ab2047@coventry.ac.uk) and Ali Baig (ab2896@coventry.ac.uk)
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Geoff Alcock: Coventry Business School, Coventry University
Ali Baig: Coventry Business School, Coventry University

A chapter in Marketing Cases from Emerging Markets, 2014, pp 89-91 from Springer

Abstract: Abstract How can managers increase the profitability and profit growth of their organisations? This is a central marketing challenge and drives the strategic marketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.

Keywords: Product Development; Market Entry; Market Development; Product Portfolio; National Basketball Association (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36861-5_13

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DOI: 10.1007/978-3-642-36861-5_13

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