Introduction to Socio-Cultural Influences

Julia Tyrell ()
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Julia Tyrell: Coventry Business School, Coventry University

A chapter in Marketing Cases from Emerging Markets, 2014, pp 9-11 from Springer

Abstract: Abstract Any international marketer faces many challenges and one of the biggest challenges is dealing with socio-cultural factors and their influence on buying behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.

Keywords: International Marketer; Retail Market; Marketing Communication; Asian Market; Overseas Market (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36861-5_2

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DOI: 10.1007/978-3-642-36861-5_2

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