Case Study 4: IKEA Malaysia and the Halal Food Crisis

Dilip S. Mutum () and Ezlika M. Ghazali
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Dilip S. Mutum: Coventry Business School, Coventry University
Ezlika M. Ghazali: University of Malaya

A chapter in Marketing Cases from Emerging Markets, 2014, pp 31-33 from Springer

Abstract: Abstract In 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.

Keywords: Food Outlet; Consumer Affair; Domestic Trade; Food Supplier; Halal Food (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-36861-5_6

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