Dual Selection of Competing Channels Based on Internet Channel and Power Structures

Jun Liu () and Tan De-qing
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Jun Liu: Southwest Jiaotong University
Tan De-qing: Southwest Jiaotong University

Chapter Chapter 16 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 169-176 from Springer

Abstract: Abstract In competing channels with a dominant retailer, the article first calculates equilibrium outcomes under three power structures. Then it analyzes the effects of the reservation price difference and internet channel on channel members’ profits. Finally, it investigates dual selection equilibriums of competing channels based on internet channel and power structures. The study shows that with the enhancement of consumer preferences for internet channel, the possibility of opening an internet channel will increase for manufacturer. However, the manufacturer’s profits may not increase when it opens an internet channel.

Keywords: Competing channels; Dominant retailer; Game theory; Internet channel; Power structures (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-37270-4_16

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DOI: 10.1007/978-3-642-37270-4_16

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