A Study on the Model of Selecting the Loyalty Card Issuance Method Based on Fuzzy Set Pair Analysis

Yu Su and Jin Song ()
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Yu Su: The TUC-FIU Cooperation School of Tianjin University of Commerce
Jin Song: The Business School of Tianjin University of Commerce

Chapter Chapter 24 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 249-255 from Springer

Abstract: Abstract With the aggravation of market competition, more and more enterprises are using loyalty card targeted promotion as an important means to cultivate a stable group of consumers and build competitive advantages. In this paper, we mainly discuss the popular ways of issuing loyalty card such as “purchase”, “buy gifts”, “buy + 10” and “complimentary”. What’s more, we use membership base, the number of repurchase, the issuing income as the evaluation indexes to establish the model of selecting loyalty card issuance method based on fuzzy set pair analysis. The model can provide method to issue loyalty card for enterprises.

Keywords: Evaluation index; Fuzzy set pair analysis; Issuance method; Loyalty card (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-37270-4_24

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DOI: 10.1007/978-3-642-37270-4_24

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