Regional Brand Development Model Under the Perspective of System Theory

Lai-bin Wang ()
Additional contact information
Lai-bin Wang: Chizhou University

Chapter Chapter 131 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1241-1249 from Springer

Abstract: Abstract The regional brand development is to enable regional brands sustained, orderly, stable and coordinated development under the constraints of the four elements of the government, business, social and other intermediary organizations, from this, the structural model of the regional brand development is formed. The article argues that the regional brand building and development must proceed from the following points: First, in the social subsystem, focus on the cultivation of social cultural, change people’s traditional concept, nurture a kind of social culture of brand share, and strengthen the basic research for technological innovation; second, in the enterprise subsystem, improve product quality, good brand marketing, management and technological innovation; third, government subsystem, in terms of policy, capital, infrastructure, branding promotion, offer support; fourth, in other intermediary organizations subsystem, give full play the coordinating role of industry associations, human resources, financial resources, legal advice, and other aspects are inseparable from intermediary organizations.

Keywords: Development model; Regional brand; Resource system theory (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38391-5_131

Ordering information: This item can be ordered from
http://www.springer.com/9783642383915

DOI: 10.1007/978-3-642-38391-5_131

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().