Simulation of Scenic Spots Dynamic Pricing Based on Revenue Management

Zhi-ping Duan, Shu-lian Yang () and Fu-ping Zhang
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Zhi-ping Duan: Shandong University of Science and Technology
Shu-lian Yang: Shandong Institute of Business and Technology
Fu-ping Zhang: Shandong University of Science and Technology

Chapter Chapter 142 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1345-1351 from Springer

Abstract: Abstract The reasonable pricing of the scenic spots ticket involves many aspects, and it is a complicated and changeable process. In this paper, according to the idea of revenue management, scenic spot ticket dynamic pricing model is constructed, simulation calculation is performed by using particle swarm optimization ant colony algorithm. The simulation result shows that the dynamic pricing based on revenue management can bring more profit and this study will provide a scientific means for the scenic spots tickets pricing.

Keywords: Ant colony optimization; Dynamic pricing; Particle swarm optimization; Revenue management (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38391-5_142

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DOI: 10.1007/978-3-642-38391-5_142

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