A Study on the User Acceptance Model of SNS Websites Based TAM

Dan Jin () and Mei-mei Zhou ()
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Dan Jin: Beijing Institute of Technology
Mei-mei Zhou: Beijing Institute of Technology

Chapter Chapter 149 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1409-1420 from Springer

Abstract: Abstract Based on Davis’s TAM, combining with the user satisfaction theory in information system and motivation theory, and the SNS user behavior characteristics, this study proposed the user acceptance model on SNS websites. In this model, Perceived Usefulness and Perceived Ease-of-Use were retained, and Perceived Enjoyment and Perceived Connectivity were added. In addition, the external variables affecting these key factors were subdivided. The questionnaire was designed and Structural Equation was used to validate the empirical hypothesis. The results showed that TAM could apply to user acceptance on SNS website basically, and Perceived Enjoyment and Perceived Connectivity were all positively correlated with Willingness, also, the subdivision of external variable reflected the importance of user activity.

Keywords: Activity level; Perceived enjoyment; SNS websites; Technology acceptance model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38391-5_149

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DOI: 10.1007/978-3-642-38391-5_149

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