Assessment Study of Power Enterprise Soft Power Based on Fuzzy-ANP

Dong-xiao Niu, Lin Zhu () and Dai Mu
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Dong-xiao Niu: NCEPU
Lin Zhu: NCEPU
Dai Mu: NCEPU

Chapter Chapter 10 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 85-90 from Springer

Abstract: Abstract With requirements of lean, meticulous management, power enterprise soft power has become more and more urgent. In this paper, I analyze the operating environment and internal development that are needed in power enterprise, and the principles established indicators and combined with relevant literature and expert opinion. On the basis of soft power in the power enterprise and the basic content elements, I build a power supply enterprise soft power evaluation index system. Soft power research is cutting-edge research-based emotional issues. There are a lot of qualitative indicators, so the paper designs evaluation index value questionnaire. On the index value of the evaluation, I use AHP to calculate the index weight and build soft power evaluation model.

Keywords: AHP; Evaluation model; Power supply enterprise; Soft power (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38427-1_10

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DOI: 10.1007/978-3-642-38427-1_10

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