Research on Current Situation Analysis and Solving Strategies of Large Inflows and Large Outflows of Telecom Customers

Yang Gao () and Qun Yuan ()
Additional contact information
Yang Gao: Kunming University of Science and Technology
Qun Yuan: Kunming University of Science and Technology

Chapter Chapter 108 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1025-1033 from Springer

Abstract: Abstract In order to response the increased competition, reduce the economic losses caused by large inflows and large outflows of telecom customers, and enhance the quality of customer development, operators need to make efficient methods used to reduce customer churn rate and identify the re-access customer. The analysis of customer off-grid behavior characteristics and the motivation of re-access customers can effectively solve the problems, and help operators win the competitive advantage. Based on the current situation analysis of large inflows and large outflows of telecom customers, this paper briefly introduced the type of customer churn and the motivation of re-access customers, and focused on the solving strategies of external turn nets and the solving strategies of repeat network access. Due to the study of this paper, it provides a reference for the operators to develop marketing strategies and implement the function of customer churn warning.

Keywords: Call fingerprint; Customer churn; Customer life cycle; Data mining; Large inflows and large outflows; Repeat network access (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38427-1_108

Ordering information: This item can be ordered from
http://www.springer.com/9783642384271

DOI: 10.1007/978-3-642-38427-1_108

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().