Sports Marketing is a Weapon to Strengthen the Brand Value for Modern Enterprise

Peng-hui Liu () and Li Gao
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Peng-hui Liu: PE School Beihua University
Li Gao: Qingbei Nine Years Schools

Chapter Chapter 121 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1149-1157 from Springer

Abstract: Abstract Marketing is an important means to build a modern enterprises brand but the sports marketing is the most important with its “viral” unique advantage and affect the enterprise brand development. The article uses the literature research method and logical analysis method and case analysis method and the establishment of brand and sports marketing mechanism model analyzed the sports marketing to corporate brand value of the weapon effect and the combination of sports marketing paradigm to summarize the operation of enterprises sports marketing success tips.

Keywords: Sports marketing; Strengthen; Brand value; Enterprise (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38427-1_121

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DOI: 10.1007/978-3-642-38427-1_121

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