A TOPSIS Method Based on Triangle Fuzzy Number for Trust Evaluation in E-Commerce System

Dan Li ()
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Dan Li: East China University of Political Science and Law

Chapter Chapter 123 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1167-1174 from Springer

Abstract: Abstract As a new technological environment and cooperation platform, e-commerce system provides the new opportunities for sharing and transferring information, knowledge and provides the new services for enterprises to participate in business interactions in the era of e-commerce. But there also exist kinds of risk in operation process. One kind of risk is lack of trust, and trust is the major barrier to the successful operation of e-commerce system. So it is necessary for enterprises to find out the influencing factors and the methods how to evaluate trust of e-commerce systems. It can help enterprises to enable better design and management of e-commerce system. Basing on TOPSIS and triangle fuzzy number, this research aims to propose an extended approach for assessing trust in e-commerce system. It is a multiple criteria evaluation problem under fuzzy environment. And then an example is given.

Keywords: Trust evaluation; e-commerce system; TOPSIS; Linguistic variables; Triangular fuzzy number (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38427-1_123

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DOI: 10.1007/978-3-642-38427-1_123

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