A Study on Cluster Brand Growth Based on Five Forces

Su-ping Zhou ()
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Su-ping Zhou: Tianjin Open University

Chapter Chapter 77 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 721-732 from Springer

Abstract: Abstract Cluster brand has brand identity, geographic characteristics, public goods characteristics, brand collaboration features, industrial advantages characteristic, cluster-dependent, brand effect persistence, dynamic and management Subject diversity, which plays important roles to cluster by cluster cohesive, display power, identification strength, competitive power, innovation power and profitability and trust power. The paper analyzes five forces for cluster growth, which is, cluster brand learning ability, government impetus, industry associations cohesion, clusters innovation impetus and cluster growth promoted power by each other.

Keywords: Cluster brand; Five forces; Cluster brand learning ability; Government driving force; Industry association cohesion; Cluster innovation impetus; Cluster mutual growth promote power (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38427-1_77

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DOI: 10.1007/978-3-642-38427-1_77

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