Analysis on Pricing of Vegetables in Supermarkets Based on Consumer Surplus

Yuan-yuan Yu () and Li-wei Bao ()
Additional contact information
Yuan-yuan Yu: Zhejiang University
Li-wei Bao: Zhejiang University City College

Chapter Chapter 98 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 933-938 from Springer

Abstract: Abstract The transactions between supermarkets or agricultural trade markets and consumers are in the downstream of agricultural supply chain. China has seen a surge in the popularity of many supermarkets running fresh agricultural products such as vegetables. Some consumers buy vegetables in supermarkets instead of in agricultural trade markets. Consumers enjoy better shopping experience for the comfortable environment, credible quality and perfect service. Whereas, we also observe that pricing of vegetables in supermarkets is higher than in agricultural trade markets. Then, the target of this paper is to discuss how to fix the price in supermarkets so as to guarantee consumer volume and not go into the red. In this paper, we use the conception consumer surplus to explain the pricing strategic in supermarkets.

Keywords: Consumer surplus; Pricing; Supermarket; Vegetables (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38427-1_98

Ordering information: This item can be ordered from
http://www.springer.com/9783642384271

DOI: 10.1007/978-3-642-38427-1_98

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().