Research on Effect of Customer Perceived Value on Quality Information Dissemination

Peng Sun, Shu-lin Tang (), Qiang Liu and Jing-ting Yuan
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Peng Sun: Harbin Engineering University
Shu-lin Tang: Harbin Engineering University
Qiang Liu: Harbin Engineering University
Jing-ting Yuan: Harbin Engineering University

Chapter Chapter 110 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1047-1056 from Springer

Abstract: Abstract From the angle of customers on quality of product’s perceived value, the paper indicates that quality information dissemination is a noisy and stochastic process, which could lead to customer perceived value fluctuation, and usually customer perceived value fluctuation is regarded as the key indicator of product crisis. Take the randomness of quality information appearance into account, the uncertainty of information dissemination and perceived quality fluctuation, the paper describes the changeable disciplines of customer perceived value of different customers at the same time and the same customers of different times by adopting random walk theory in order to recover customers perceived value fluctuation.

Keywords: Quality information; Information dissemination; Customer perceived value; Random walk model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38433-2_110

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DOI: 10.1007/978-3-642-38433-2_110

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