Reconsideration on the Design of Warnings with Neuro-IE: From the View of Risk Perception and Decision Making

Qing-guo Ma, Wen-jing Ji, Wei-peng Lai, Ya-wen Yu, Fu-yuan Xu and Jun Bian ()
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Qing-guo Ma: Zhejiang University
Wen-jing Ji: Zhejiang University
Wei-peng Lai: Zhejiang University
Ya-wen Yu: Zhejiang University
Fu-yuan Xu: University of Shanghai for Science and Technology (USST)
Jun Bian: Zhejiang University

Chapter Chapter 117 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1121-1126 from Springer

Abstract: Abstract As more and more industrial accidents happened in our country over the years, safety in production has become a key issue which influences our social stability and development. Warnings, as a significant means for safety management, have plays an important role in industrial production and behavior operation. This article analyses the design of safety signs from the view of risk perception and decision making, finding that affect is very important in the relationship between the elements of safety signs and audiences’ risk perception, a conclusion that could be helpful to the design of safety signs.

Keywords: Warnings; Risk perception; Affect heuristic; Neuro-IE; Neuro-Design (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38433-2_117

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DOI: 10.1007/978-3-642-38433-2_117

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