Study on the Mechanism of Value Increment During City Marketing

Jia-peng Dong () and Yun-long Ding
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Jia-peng Dong: Dalian Maritime University
Yun-long Ding: Dalian Maritime University

Chapter Chapter 51 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 457-466 from Springer

Abstract: Abstract In the process of urbanization and globalization, value oriented city marketing strategy plays a critical role in the city development. This research defines and classifies the concept of city value from the viewpoint of subject utility, involving three high homogeneity factors and six low homogeneity factors. In ideal conditions, city value increment is spontaneous. However in reality, an increment process requires active interventions of different marketing subjects and the adjustments of the dynamic model. Specifically speaking, the adjustments are described in this article as the customer requirements’ identification, city marketing strategy making, value linkage together with integration, and the aim improvement. The case analysis of Paris verifies the dynamic model of value increment during city marketing.

Keywords: City value; City marketing; Value increment (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38433-2_51

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DOI: 10.1007/978-3-642-38433-2_51

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