Diamond Model of Cultural Theme Blocks Operation: Taking “Nanjing 1912” as an Example

Xiao-hu Zhou (), Hai-long Jiao, Zhong-jin Zhang and Yun-qin Chen
Additional contact information
Xiao-hu Zhou: School of Economy and Management of Nanjing University of Science and Technology
Hai-long Jiao: School of Economy and Management of Nanjing University of Science and Technology
Zhong-jin Zhang: Development and Reform Bureau of Xuanwu District
Yun-qin Chen: School of Economy and Management of Nanjing University of Science and Technology

Chapter Chapter 113 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1075-1084 from Springer

Abstract: Abstract As economy grows rapidly and growth mode converts, meanwhile, as the culture industry is brought into the national twelfth five-year development plan, cultural theme blocks are emerging unceasingly. However, some problems, for example, blind imitation, wrong positioning, fuzzy operation pattern, limited market expanding, appear when they are built. A long-term survey on “Nanjing 1912” concludes that the successful development of these blocks should follow the diamond model which combines four factors of strategic positioning, space innovation, commercial cluster and profit pattern. Specifically, reasonable positioning is the strategy security of block operation; space innovation improves operation efficiency; commercial cluster exerts the cluster effect; profit pattern helps to make profits successfully. Effective operation of cultural theme blocks is the combined effects of four factors. Factors are connected with each other that they form a mutually promote enhanced system. The operation diamond model can provide a new view for further research.

Keywords: Block operation; Culture theme block; Diamond model; Space innovation (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38442-4_113

Ordering information: This item can be ordered from
http://www.springer.com/9783642384424

DOI: 10.1007/978-3-642-38442-4_113

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().