An Empirical Study on Consumer Satisfaction with Community Commerce: Taking Hangzhou as an Example

Biao Nie (), Xu-feng Shu () and Jia-jia Zuo
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Biao Nie: Zhejiang Gongshang University
Xu-feng Shu: Zhejiang Gongshang University
Jia-jia Zuo: Zhejiang Gongshang University

Chapter Chapter 86 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 811-820 from Springer

Abstract: Abstract With the acceleration of urbanization, the community commerce has increasingly become a new growth point in the development of urban commerce. This essay presents an evaluation system for the satisfaction with community commerce, and analyzes the factors influencing the satisfaction with community commerce in Hangzhou by Structural Equation Model (SEM) and SPSS. It reckons that systematic planning, introduction of brand stores, enforcement of management, and professional training for improvement of store owners and staffs’ qualities are important tools to boost the development of community commerce and raise the satisfaction with community commerce.

Keywords: Community commerce; Community commerce satisfaction; Consumer satisfaction; Structural equation model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38442-4_86

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DOI: 10.1007/978-3-642-38442-4_86

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