Analysis on Core Antecedents of Customers’ Purchasing Attitude of Products with After-Sales Service

Bei Zhao () and He-lin Wei ()
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Bei Zhao: Xiamen University
He-lin Wei: Xiamen University

Chapter Chapter 87 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 821-828 from Springer

Abstract: Abstract The importance of after-sales service is becoming more and more crucial over time, as the service concept is increasingly catching the attention of consumers. This paper tried to figure out the core antecedents affecting customers when they purchased products with after-sales service. After analyzing customers’ opinions of such products, we got four main affecting factors through exploratory factor analysis and confirmatory factor analysis.

Keywords: After-sales service marketing; After-sales service product; Purchasing attitude; Perceived risk (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38442-4_87

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DOI: 10.1007/978-3-642-38442-4_87

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