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Evaluation and Analysis of Competitiveness in Market Industry

Yong Cui (), Yuan-sheng Huang and Xin-bo Dai ()
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Yong Cui: North China Electric Power University
Yuan-sheng Huang: North China Electric Power University
Xin-bo Dai: North China Electric Power University

Chapter Chapter 94 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 881-889 from Springer

Abstract: Abstract With China’s accession to WTO and the development of Market economy, supermarket industry in China achieved rapid development. In this paper, we studied large supermarkets in Big Cities, through frequency analysis, correlation analysis, cross-table analysis, principal component analysis and other methods, using SPSS17.0 software. Then the current various problems of market industry and propose improvement measures and views were put forward.

Keywords: Market industry; Market competitiveness; Market analysis; Marketing strategy (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38442-4_94

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DOI: 10.1007/978-3-642-38442-4_94

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