Research of CRM/ERP Integrated Systems for New Materials SMEs with Scattered Customers

Kai Yang, Wu Zhao (), Jun-song Zhang and Xiao-long Li
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Kai Yang: Sichuan University
Wu Zhao: Sichuan University
Jun-song Zhang: Sichuan University
Xiao-long Li: Sichuan University

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 119-127 from Springer

Abstract: Abstract Customer relationship management (CRM) is inseparable from enterprise development, customizable CRM software of small and medium-sized enterprises (SMEs) has become a trend for the problems in scale and standardization, especially for these SMEs in sophisticated technology. In the paper, a CRM and ERP integration system is proposed by the application in a new material company. Because of the combination with the competition in the market and the company’s operation situation, the personalized enterprise workflow is presented by special needs in this company. Moreover, the methods of modular design and the functionality integration theory of CRM and ERP are made the system user friendly and scientifically. By the integration of these modules, the system has met the business needs in the special processes in relevant department.

Keywords: CRM; SMEs; Modular design; Demand analysis; Functionality integrated theory of CRM and ERP (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40060-5_12

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DOI: 10.1007/978-3-642-40060-5_12

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