Applying Interval Linguistic Variables on Project Evaluation of New Product Development

Chen-tung Chen (), P. C. Fu () and W. Z. Hung ()
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Chen-tung Chen: National United University
P. C. Fu: National United University
W. Z. Hung: National Chi Nan University

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 171-181 from Springer

Abstract: Abstract In recent years, the global financial storm causes the enterprises to face challenges more severely. To survive in the markets, the enterprises should provide the new products or services continuously to increase their competitiveness. However, the evaluation process of a new product development (NPD) project may face the uncertainties of technology and market in the future. It means that a NPD project will face the higher investment risk. To reduce development costs and risks, an effective evaluation model of the NPD project has become more important issue for enterprises. In this paper, a systematic evaluation model of new product development project is proposed by combining interval 2-tuple linguistic variables with multiple criteria decision making (MCDM). And then, a numerical example is implemented to illustrate the computation process of proposed model. Finally, the conclusion is provided at the end of this paper.

Keywords: Interval 2-tuple linguistic variables; Multiple criteria decision making; New product development projects (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40060-5_17

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DOI: 10.1007/978-3-642-40060-5_17

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