Customer Group Dividing for Product Platform

Wen-yan Zhao, Su-na Chen () and Xiao-fang Xi
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Wen-yan Zhao: Hebei University of Technology
Su-na Chen: Hebei University of Technology
Xiao-fang Xi: Hebei University of Technology

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 195-203 from Springer

Abstract: Abstract The main purpose of applying fuzzy clustering method to dividing customer group is to divide series or establish serial platform, satisfying customer demand and promoting the robustness of product platform. Aiming at the deficiencies of current customer group dividing method based on fuzzy clustering, in this paper, an improved customer group dividing method based on fuzzy transitive closure dynamic clustering method is presented and a method to find the same result elements is adopted to simplify the calculation process of the transitive closure of a fuzzy similar matrix. And then, based on customer group dividing result, a product platform model based on customer group dividing is established in order to improve products based on platform. Finally, an instance of A electronic company manufacturing speakers is given in order to verify the effectiveness of the method proposed.

Keywords: Customer group; Fuzzy clustering; Fuzzy transitive closure; Product platform (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-40060-5_19

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