Research on Enhancing Long-Term Happiness: Gym Membership and Alcohol

Yuan Wang and Fan Li ()
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Yuan Wang: Tianjin University
Fan Li: Tianjin University

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 291-298 from Springer

Abstract: Abstract The enhancement of long-term happiness is important at both an individual and societal level. Leisure is an activity that has commonly been associated with both short-term and long-term happiness. Two products that may enable consumers to engage in leisure activities are gym membership and alcohol, both of which are affordable and readily available. This paper explores consumer’s motivations for consumption of both product and the relationship between gym membership, alcohol and consumer happiness. Implications for marketers and social policy makers are discussed.

Keywords: Alcohol; Consumer happiness; Gym membership; Motivation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40060-5_28

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DOI: 10.1007/978-3-642-40060-5_28

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