A Study of Value-Based Consumer Behavior Under E-Business Environment

Shuang Xiao () and Jiang Tian ()
Additional contact information
Shuang Xiao: University of Electronic Science and Technology of China
Jiang Tian: University of Electronic Science and Technology of China

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 343-350 from Springer

Abstract: Abstract This research studies the consuming process under the E-business environment using qualitative and quantitative methodologies. In this study, the qualitative analysis is based on consumer value theory. After the consumer consumption way and purchase decision process having been analyzed, the paper builds up a theoretical model of consumer behavior decision in the process of consuming. In the electronic commerce environment, consumer behavior decision still can be divided into three stages, including pre-purchasing, purchasing and post-purchasing. This paper respectively discusses the key influential factors affecting consumer in every stage. On the foundation of qualitative analysis, the consumer value is analyzed with quantities methodology, which gives the key influential variable of consumer behavior mathematical definition, builds up the model of value-based consumer behavior, and finally gives the procedure of solving the model. This model focuses on consumer behavior under the influence of product price, quality, information, time, etc. To verify this model, simulation method is advised to be used in further studies.

Keywords: Consumer value; Consumer behavior decision; E-business environment (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40060-5_33

Ordering information: This item can be ordered from
http://www.springer.com/9783642400605

DOI: 10.1007/978-3-642-40060-5_33

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().