Research on CRM System of Manufacture Techno-service Enterprise

Ru-hong Ma (), Xiao-hui Dong () and Da-zhi Jiang ()
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Ru-hong Ma: Yan Cheng Institute of Technology
Xiao-hui Dong: Yan Cheng Institute of Technology
Da-zhi Jiang: Yan Cheng Institute of Technology

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 605-613 from Springer

Abstract: Abstract This article discusses the manufacturing technology services companies in its customer relationship management needs and characteristics of a technology-based market value of three-dimensional model of customer value theory, put forward a multi-project, multi-target project management process and achieve the development of a CRM System, use of customer value segments of customers, maximize the profit increase customer life cycle, the effective management of the project process, to achieve internal and external knowledge sharing.

Keywords: CRM; Client value; Knowledge manage; Project process manage; Manufacturing technology service (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40060-5_58

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DOI: 10.1007/978-3-642-40060-5_58

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