A Research on Strategies for the Sustainable Development of Tourism Service Products Based on the Theory of Service Management—A Case Study in Brocade of Hainan Li Nationality

Xiao-huai Wu () and Li-juan Zhang
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Xiao-huai Wu: Tianjin University
Li-juan Zhang: Hainan Rural Credit Cooperatives

A chapter in Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), 2014, pp 859-864 from Springer

Abstract: Abstract Based on the theory of Service Management, this paper takes the sustainable development for Ethnic Minorities in China Programme-Li Brocade of United Nations Development Programme (UNDP) as the case to analyze the specialty of Li-Brocade as a tourism service product. Furthermore, the authors obviously present the effective sustainable development strategies and approaches of tourism product and protection according to the characteristics of Brocade of Hainan Li Nationality.

Keywords: Li-Brocade; Service management; Sustainable development (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40060-5_82

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DOI: 10.1007/978-3-642-40060-5_82

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