An Empirical Research of the Relationship Between the Image of Platforms, Sellers, Products Under C2C and Customer Loyalty

Jun-feng Liao (), Pei-er Cai () and Hua-qiong Chen ()
Additional contact information
Jun-feng Liao: South China University of Technology
Pei-er Cai: South China University of Technology
Hua-qiong Chen: South China University of Technology

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 133-142 from Springer

Abstract: Abstract The competition among sellers in C2C e-commerce is getting intenser. In a buyer’s market, the customer have an important impact on sellers’ survival and development. This study aims to explore and summarize the relationship among the image of C2C platforms, sellers, products and the satisfaction, emotion, loyalty of customers in C2C e-commerce. Besides, the study tries to find out the source of customer loyalty to sellers and the way to improve customer satisfaction and loyalty.

Keywords: C2C e commerce platform; Customer satisfaction; Customer loyalty; Seller and product image (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40063-6_14

Ordering information: This item can be ordered from
http://www.springer.com/9783642400636

DOI: 10.1007/978-3-642-40063-6_14

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().