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Market Density and Entry Decision: An Empirical Study in Emerging Economy

Xi-kai Zhang (), Wei Sun and Gui-yao Tang
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Xi-kai Zhang: Shandong University of Technology
Wei Sun: Shandong Normal University
Gui-yao Tang: Shandong University

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 625-631 from Springer

Abstract: Abstract This paper examines the relationship between market density and the entry decision from the perspective of organizational ecology. We tested hypothesis by modeling number of entries in a population of insurance companies in an emerging economy from 2001 to 2006. We found a positive relationship between market density and entry decision and concluded that industry depth can moderate such a relationship.

Keywords: Competition; Legitimacy; Market density; Market depth (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40063-6_62

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DOI: 10.1007/978-3-642-40063-6_62

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