A SWOT Analysis to Enterprise Strategic Management – Small and Medium-Sized Real Estate Enterprises as an Example

Ping Li () and Hui-ying Gao
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Ping Li: Ocean University of China
Hui-ying Gao: Ocean University of China

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1089-1096 from Springer

Abstract: Abstract This paper not only points out the definition and process of strategic management, but also discusses the application process of the SWOT analysis in strategic management in detail. Specifically addressed the application process of the SWOT analysis Small and Medium-sized Real Estate Enterprises as an Example.

Keywords: Enterprise; Management; Strategy; SWOT (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_108

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DOI: 10.1007/978-3-642-40072-8_108

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