The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention

Jun-feng Liao (), Hua-qiong Chen () and Pei-er Cai ()
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Jun-feng Liao: South China University of Technology
Hua-qiong Chen: South China University of Technology
Pei-er Cai: South China University of Technology

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1135-1144 from Springer

Abstract: Abstract This study proposes a conceptual framework that utilizes consumers’ need for uniqueness to explain the link between product variety and purchase intention. The results of the empirical study show that product variety mediated by perceived value and need for uniqueness has significant positive effect on attitude, and mediated by need for uniqueness affect positively perceived value. Meanwhile, attitude can effectively convey the influence that perceived value and need for uniqueness impact on purchase intention.

Keywords: Attitude; Need for uniqueness; Perceived value (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_112

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DOI: 10.1007/978-3-642-40072-8_112

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