Study of “Co-opetition” Strategy in Nonlinear Environment

Zhen-hua Li () and Min-ru Zhao
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Zhen-hua Li: University of Tianjin
Min-ru Zhao: University of Tianjin

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 1145-1152 from Springer

Abstract: Abstract In the nonlinear environment, co-opetition strategy has become the main approach for modern enterprise to gain competitive advantages. Based on the analysis of new tendency of the enterprise strategy’s evolvement from antagonism to co-opetition, then the reason why co-opetition strategy occur and exist widely with the use of correlative theory is given, at last the influence of co-opetition on the traditional strategy pattern is described. The study shows that, taking the co-opetition strategy has great significance of enterprises for a profound longterm development.

Keywords: Co-opetition; Nonlinear environment; Strategy; Value network (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_113

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DOI: 10.1007/978-3-642-40072-8_113

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