Valuation of Enterprises Brand Assets Based on Risk Cash Flow

Shi-liang Xia ()
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Shi-liang Xia: Business School of Hohai University

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 553-558 from Springer

Abstract: Abstract Brand valuation has attracted the interest of accounting academicians and practitioners, several valuation methods come into existence, however, after a careful review they prove to be lack of objectivity. We put forward the risk analysis of cash flow method, after an empirical study of the real estate enterprises, it proves to be effective, and moreover, it can meet the demands of objectivity of data processing and direct financial interpretation.

Keywords: Brand valuation; Cash flow; Default probability (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_55

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DOI: 10.1007/978-3-642-40072-8_55

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