Impact of Physical Proximity and Temporal Proximity on Online Impulse Buying in Online Transactions

Xuan Zhang ()
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Xuan Zhang: Jiaxing University

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 689-696 from Springer

Abstract: Abstract Online shopping has become popular worldwide, and online retailers have focused on ways to encourage the impulse buying of customers in an Internet environment. Related studies do not provide conclusions on important website stimuli such as mood-relevant cues. The author first discusses this situation and then classifies these environmental stimuli by using a new criterion. Finally, the author generalizes a hypothesis based on this criterion and explores the influence of physical and temporal proximity stimuli on online impulse buying.

Keywords: Environmental stimuli; Online impulse buying; Physical proximity; Temporal proximity (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_69

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DOI: 10.1007/978-3-642-40072-8_69

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