Enterprise Customer Relationship Management Function Design and Business Solution

Xuan Luo ()
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Xuan Luo: Wuhan Donghu University

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 719-725 from Springer

Abstract: Abstract Description of the customer relationship management thought, proposed the establishment of “take the customer as the center” operation mode. The design of the function module of CRM, research and analysis of the marketing, sales management, service management the three most basic function modules, and put forward the corresponding business solutions. Through the construction of the customer relationship management, a new management mechanism can be established for improving the relationship between enterprise and customer.

Keywords: Business solutions; Customer relationship management; Marketing module; Sales module; Service module (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_72

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DOI: 10.1007/978-3-642-40072-8_72

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