Study on the Relationship Between Human Capital Management and Agricultural Enterprise Performance—Based on Different Marketing Strategy

Li-li Wang (), Yue-wu Wang and Wen-ming Sun
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Li-li Wang: Hunan University
Yue-wu Wang: Hunan University
Wen-ming Sun: Hunan University

A chapter in Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013, pp 827-835 from Springer

Abstract: Abstract This paper takes listed agricultural companies from 2007 to 2011 in our country as sample and analyzes the existing problems of human capital investment and the influence on enterprise performance by using independent sample t test and regression analysis. Then we discuss the relationship between human capital investment, enterprise performance and marketing strategy. The study found that human capital investment can promote agricultural enterprise performance. And that will be more sensitive under the influence of positive marketing strategy.

Keywords: Agricultural enterprise; Human capital; Marketing strategy; Performance (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40072-8_82

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DOI: 10.1007/978-3-642-40072-8_82

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