Research Methodology

Melita Balas Rant ()
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Melita Balas Rant: University of Ljubljana

A chapter in Hidden Champions in CEE and Turkey, 2013, pp 9-18 from Springer

Abstract: Abstract This research project aimed to explore multilayer organisational behaviours of companies that successfully pursue leadership in a narrow market segment. In general, this is a subgroup of business organizations that follow a variation of differentiation strategy proposed by Porter (1980). Normally such strategy fits well in the contexts in which the target customer segment is relatively price-insensitive, the market is saturated, customers have very specific needs which are to a large-extent under-served, and the firm possesses unique resources and capabilities that are difficult to imitate, plus Intellectual Property (IP), exclusive technical expertise, talented personnel, a brand, or innovative processes (Porter 1980).

Keywords: Research Challenge; International Entrepreneurship; Market Leadership; Venture Capital Fund; Local Causality (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40504-4_2

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DOI: 10.1007/978-3-642-40504-4_2

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